4 ways to look good on social media without being a jerk.
Ok, we know...social media is kind of a big deal.
With the average person spending nearly two hours on social media every day, it’s no secret that it’s a vital part of your business strategy. Let's face it, most people realistically check Instagram before they say good morning to their spouse, so that’s saying something.
The beauty of social media is that it gives your brand a voice. You have the opportunity to connect with and engage your audience every single day, which is really cool.
The struggle is, how do you promote yourself online without saying "Hey everyone, come see how good I look." Is it even possible?
I've come up with a few tips on how to look good online.
1. It’s all about the feels
Think about who you follow on Instagram, Facebook or Twitter. Is their content informative? Humorous? Story-based? All of these factors are based on feelings that we respond to. So the question is, does your content evoke an emotional response from your viewers?
My tip: The types of media that you use, and the tone of voice within your captions is vital for creating a certain feel in your feed. Where possible, include photos of faces and people (yourself included. People like selfies. It's weird, I know).
This creates a real connection between your business and your viewers. They see you and feel as though they are part of what you do personally. Loyalty and community create long term followers (who can potentially be long term customers!)
2. Scheduling is your friend.
Scheduling and posting consistently is vital to creating a loyal following. You want people to recognise your posts because they have a signature vibe. Whether that is through captions, photography, design or layout; aim to create a clear style and stick to it. Create a voice so that your viewers recognise you. Posting regularly helps too.
My Tip: I use Buffer for all my scheduling. This programming tool links to Facebook, Instagram, Twitter, LinkedIn and Pinterest. But there are plenty of other good ones out there! Like Planoly, Hootsuite & Iconosquare to name a few. Set aside a few hours at the start of the week and schedule for the next fortnight. Sorted.
3. Create highly engaging content
This is a big one and it's easier said than done. Social media platforms such as Instagram and Facebook are prioritising content with high engagement. Hence, the more engaging the content, the more people will see it. It's quality over quantity, dear friends.
Asking questions, running competitions and responding to all comments, mentions and shares is a great way to increase engagement and keep current users interested.
My tip: Measure this through tools such as Buffer and Iconosquare. These online programs record analytics for your social media. So you can see statistics on what posts perform the best and have the highest engagement rate.
4. Align your social media goals with your overall business goals
Your social media goals should help you to achieve your broader goals as a business. Whether it is creating brand awareness, driving traffic to your website, generating new leads or creating community, your social media strategy should be directly connecting to these goals. Let your social media strategy reflect your brand. Practice makes perfect. Fine tune your tone and strategy along the way. But make sure to be heading in the same direction of the overall business.
My Tip: Get to know your brand. What is the purpose of your business? Who are you targeting? Why are you passionate about it? Where do your audience spend most of their time?
(Secret tip: they probably aren't on MySpace anymore so you can ditch that part of your strategy).
Get it? Got it? Good.
It’s ever changing and always growing. So if you’re ready to learn, change and develop as you go, then you’re in the right spot.
Use your social media presence wisely my friends.